The Refine Labs Demand Philosophy
Evan Hughes, VP of Marketing at Refine Labs, sat down for the inaugural episode of Stacking Growth Snacks to chat through switching from a Lead Generation to Demand Generation marketing strategy....
How to Identify and Establish a Win-Win Partnership
“What’s old is new again,” and forming partnerships has become a key approach to unlocking growth and success. Megan Bowen, CEO of Refine Labs, and Corey Kossack, CEO of Aspireship, sat down to...
A New Partnership to Revolutionize B2B Marketing Education: Refine Labs x Aspireship
Refine Labs is excited to announce a strategic partnership with Aspireship, offering a robust learning program that teaches the core principles and practical applications of the Refine Labs B2B...
The Marketing Tactics We Need to Leave Behind | Megan Bowen
The marketing leader’s ideal state
The Next Chapter | Refine Labs Welcomes Megan Bowen as CEO
It’s with deep pride that I share the news that we’ve promoted Megan Bowen to CEO of Refine Labs, and that I’ll be moving into the position of Executive Chairman. This is an important step in Refine...
Refine Labs Launches Split the Funnel Analysis to Help Leaders Re-Architect their Strategy for Revenue
Refine Labs, a leading marketing firm, announces the release of its Split the Funnel Framework. Split the Funnel is highly effective in identifying wasted spend in a pure marketing qualified lead...
Refine Labs' Newly Launched Framework Helps Marketing Leaders Optimize Pipeline Performance In The Do More With Less Era
Refine Labs, a leading marketing firm, announces the release of its Inbound Buying Experience Framework. Designed to optimize gaps in B2B SaaS buying experiences and solve revenue leaks, this...
Refine Labs Announces New Pricing for Content and Creative Campaigns
Refine Labs has stormed the market since its inception in 2019. Their traction can be accredited to their disruptive and proven point of view on revenue marketing, demystifying attribution...
Marketing QBR Best Practices
Being able to effectively communicate performance in a concise, memorable way is a top-skill marketers need to get more buy-in, resources, alignment, overall understanding, and/or uplevel their...