Where Organic Social Lives in Brand, Demand, and Expand

Organic social plays a different role at every stage of the funnel. Here's how to match format, voice, and production style to Brand, Demand, and Expand.

September 23, 2026

Why We Built a New Website One Year After Our Last Relaunch

Why did we rebuild our B2B website just one year after relaunching it? Here’s what we learned about positioning, buyer behavior, content, and website strategy.

September 2, 2026

Is Your Company a Destination, Or Just a Layover?

Discover how intentional culture design makes your company a true talent destination—not just a layover—and improves retention and growth.

June 18, 2026

B2B Paid Awareness Benchmarks: CTR, CPM & CPC Data (Q1 2026) — Refine Labs

See CTR, CPM, and CPC benchmarks for B2B paid awareness campaigns on Meta, LinkedIn, and Reddit—agency data from Q1 2024 through Q1 2026.

March 6, 2026

How We Grew AI-Referred Traffic 5–6× in 9 Months - Refine Labs

How Refine Labs grew AI-referred website traffic 5–6x in 9 months with zero paid spend—the content structure and technical signals that worked.

March 2, 2026

Why Humor Works in B2B Marketing | Refine Labs

Why humor builds trust and cuts through B2B marketing noise—and how to use it to make your brand memorable without losing credibility.

February 27, 2026

The Real Cost of Attention in B2B LinkedIn Advertising — Refine Labs

We analyzed $11M in LinkedIn spend across our client portfolio and found something most B2B marketers never measure: the cost per hour of human attention. Here's what it means for Brand, Demand, and Expand.

February 19, 2026

Employee Profiles Outperform Brand Pages on LinkedIn

10 months of LinkedIn data shows employee profiles consistently outperform brand pages—even normalized per follower. See the numbers.

February 17, 2026

Story Archetypes That Drive Demand

How B2B brands use Hero, Guide, Rebel, and Caregiver story archetypes to sharpen positioning, build trust, and drive demand generation.

January 29, 2026

From Roast to Revenue: Crafting a B2B Marketing Campaign That Generates Buzz

Inside The Refinery: how Refine Labs built a coffee-inspired B2B brand campaign to spark demand, boost engagement, and generate buzz.

January 20, 2026

Paid Search Playbook

Up to 90% of B2B paid search budgets are wasted on low-intent clicks. Get the playbook for rebuilding Google Ads around buyer intent.

November 4, 2025

Megan Bowen on National TV: The Future of B2B Marketing Starts Here

Refine Labs CEO Megan Bowen goes on national TV to break down why lead generation is broken and how Brand-Demand-Expand fixes it.

October 8, 2025

Megan Bowen: Most Admired Business Leader to Watch 2025

Refine Labs CEO Megan Bowen named a Top Business Leader to Watch by Time Iconic for her people-first, innovation-driven leadership.

October 8, 2025

The CFO Case for Brand Marketing: A Master Class

How to justify brand marketing spend to your CFO—debunk ROI myths, measure real impact, and show how brand makes performance work harder.

August 28, 2025

How to Answer “Is This Working?” Without Guessing | Refine Labs

How to prove marketing impact under Q4 pressure using motion-based signals instead of guesswork—Refine Labs' approach to demand gen reporting.

August 18, 2025

Are Your Marketing Motions Set Up to Succeed? | Refine Labs

Mapped your Brand-Demand-Expand strategy but not your team structure? Here's how to assign ownership and close gaps in each motion.

August 18, 2025

How to Set Better Marketing Goals | Refine Labs

Not every marketing goal should tie to pipeline. Learn to set motion-specific goals for brand, demand, and expand that reflect real ownership.

August 18, 2025

How to Budget Across Brand, Demand, and Expand | Refine Labs

How to allocate your B2B marketing budget across Brand, Demand, and Expand—real examples, budget ranges, and planning tips for GTM growth.

August 18, 2025

Expand: The Most Overlooked Motion in B2B Growth Strategy | Refine Labs

Post-sale is where real B2B growth happens. See how the Expand motion drives retention, expansion revenue, and customer advocacy.

July 17, 2025

The Next Chapter | Refine Labs Ownership Update

Megan Bowen becomes majority owner of Refine Labs as Grandin Holdings invests and Chris Walker steps away. What's next for the agency.

July 17, 2025

Demand: Where Most B2B Marketing Stalls

Why demand generation is where most B2B marketing stalls—and how strong demand strategy lowers CAC and shortens sales cycles.

June 30, 2025

Brand: The Most Misunderstood Motion in B2B Marketing

Brand is B2B's most overlooked growth lever. See how strong brand reduces CAC, shortens sales cycles, and drives efficient growth.

June 17, 2025

Brand, Demand, Expand: A Better Way to Structure B2B Marketing

Most B2B teams over-invest in demand and ignore brand and expand. Learn the three-motion framework built to drive sustainable growth.

May 28, 2025

A New Look for Refine Labs in 2025

Refine Labs unveils a new website built around its evolving GTM strategy—explore the latest playbooks and insights for B2B marketers.

March 17, 2025

Refine Labs Releases Revenue Performance Assessment Templates to Analyze Marketing Performance

Free Revenue Performance Assessment templates from Refine Labs to help marketing leaders analyze and communicate real performance.

March 6, 2025

Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework

Refine Labs' study reveals a 90% measurement gap in software-based attribution and introduces a hybrid framework that captures dark social.

March 6, 2025

Personal LinkedIn Profiles Outperform Company Pages with 5x More Engagement

Data shows personal LinkedIn profiles drive 2.75x more impressions and 5x more engagement than company pages. Here's what it means for B2B.

March 6, 2025

Refine Labs Unveils Pipeline Sources, a New Way to Measure GTM Efficiency

Pipeline Sources measures GTM efficiency by buying intent, not volume. See how it helps B2B teams find where real pipeline comes from.

March 6, 2025

Refine Labs' Paid Social Philosophy Proven to Drive Revenue Impact at Scale

How 300+ B2B companies use Refine Labs' paid social philosophy—zero-click content and native campaigns—to drive real revenue impact

March 6, 2025

Refine Labs Announces New Pricing for Content and Creative Campaigns

Refine Studios' creative philosophy: using zero-click content to create demand, capture interest, and convert it into pipeline and revenue.

March 6, 2025

Refine Labs’ New Framework Helps Marketing Leaders Optimize Pipeline Performance

Refine Labs' new framework helps marketing leaders optimize pipeline performance and do more with less in today's B2B marketing era.

March 6, 2025

What Your Brand Colors Are Saying To The Market

How color psychology shapes your B2B SaaS brand's message—and how to choose brand colors that strengthen demand generation.

March 6, 2025

Refine Labs' Step-by-Step Forecasting Resources, Now Available in The Vault

Free step-by-step revenue forecasting and planning resources from Refine Labs, now available in The Vault for B2B marketing teams.

March 6, 2025

Marketing QBR Best Practices

Best practices for running marketing QBRs that communicate performance clearly—from Refine Labs' CRO and Senior Director of Demand Gen.

March 6, 2025

The Marketing Tactics We Need to Leave Behind | Megan Bowen

Megan Bowen breaks down the outdated marketing tactics B2B teams should retire—and the demand creation strategies replacing them.

March 6, 2025

Refine Labs Launches Split the Funnel Analysis to Help Leaders Re-Architect their Strategy for Revenue

Refine Labs' Split the Funnel framework identifies wasted spend hidden inside the MQL model—and shows leaders how to re-architect for revenue.

March 6, 2025

The Next Chapter | Refine Labs Welcomes Megan Bowen as CEO

Megan Bowen is promoted to CEO of Refine Labs as Chris Walker moves to Executive Chairman—see what's next for the agency's growth.

March 6, 2025

Refine Labs Announces DemandGPT, Custom AI Assistant for Demand Gen Marketing

DemandGPT brings AI-powered search to The Vault, tapping 450,000+ hours of demand gen expertise to help B2B marketers find answers fast.

March 6, 2025

B2B Paid Media Benchmarks - Guide for B2B Marketers

Demand generation is a critical component of any successful marketing strategy. As a B2B demand generation manager, setting realistic expectations, accurately measuring performance, and continuously optimizing campaigns are essential. This guide provides a clear framework for implementing demand generation benchmarks across various channels.

March 6, 2025

The Refine Labs Demand Philosophy

Explore the shift from Lead Generation to Demand Generation and its impact on B2B marketing strategies and business results. The tips and tricks to help you unlock more revenue.

March 6, 2025

Optimize Your Inbound Buying Experience

Sidney Waterfall, SVP of GTM Strategy at Passetto, joined us for Stacking Growth Snacks to share tips on optimizing the inbound buyer experience and improving funnel conversion rates. It’s a 3-part episode you shouldn’t miss. Pressed for time? Here’s a checklist to get started.

March 6, 2025

What Is the ROI of Your Marketing Programs?

Learn how to measure the true ROI of your B2B marketing programs. Refine Labs shares 7 key ROI metrics—from CAC to payback period—to help marketing leaders prove impact, defend budgets, and optimize performance in 2025.

March 6, 2025

Top Questions Demand Marketers are Asking

Explore top demand generation questions answered, from dark social to calculating customer acquisition costs, and how to align your strategy with modern B2B buyer behavior.

March 6, 2025

The Attribution Mirage

Explore the 2025 Refine Labs analysis comparing software-based and self-reported attribution. Learn how B2B marketers can uncover hidden revenue sources like dark social, podcasts, and peer referrals - and build a hybrid attribution model that reflects how buyers actually discover solutions today.

March 6, 2025

The Art of B2B Copywriting

Discover The Art of B2B Copywriting, Refine Labs' 2025 playbook for writing clear, impactful brand messaging. Learn how to define your brand promise, cut through the noise, and create copy that resonates with modern B2B buyers—all inside The Vault.

March 6, 2025

Why Founder-Led Marketing Works

Discover why founder-led marketing builds trust, tells unique stories, and fosters direct connections with customers, driving long-term loyalty and real results for your brand.

March 6, 2025

The New Standard for Pipeline Qualification

Discover HIRO: a new framework for pipeline qualification that focuses on high-intent, high-quality opportunities to drive predictable revenue growth in B2B sales.

March 6, 2025