Refine Labs CEO

Megan Bowen teamed up with the Founder of Refine Labs in 2020 to change the way B2B companies go-to-market. Today, Megan is the CEO of Refine Labs, a B2B Demand Generation Agency.

Megan has spent the past 20 years building and scaling  go-to-market teams across B2B industries including an IPO and acquisition. Megan’s leadership philosophy is rooted in the principles and values that she has developed over her career as an individual contributor, people manager, and executive leader.

Megan knows that individuals don’t build great companies, teams do. She believes her role as a leader is to create the conditions for people to do the best work of their lives, and that without customers, you don’t have a business. Megan is hyper-focused on creating the conditions necessary for long-term relationships and meaningful results.

Megan’s Perspective on Refine Labs and Its Influence

The services we deliver in The Lab allow us to tailor our marketing philosophy and strategies to each customer to help them achieve their business goals. In working with almost 300 B2B companies in the last 5 years, we have developed frameworks, playbooks and strategies that are the foundation for modern B2B demand marketing. Refine Studio is not just another creative agency; we implement our scalable testing framework to aggregate key insights from more than 100+ B2B companies and 20+ industries. Our integrative creative campaign work builds demand, captures in-market buyers, and converts interest into meetings and revenue. The Vault, which houses all of our intellectual property, is our legacy. We will continue to learn as we work with clients in The Lab and publish new experiments, insights, findings and strategies as we continuously learn and to help us achieve our vision of sharing how every company should measure and execute marketing.

Why are we different?

Revenue Focused

We're not incentivized to spend more, we're  incentivized to drive more revenue

Conversion Mastery

We combine our modern demand strategy, measurement framework, paid media and creative execution to drive more web conversions, more qualified pipeline, more  closed won revenue

CRM Insights

We are in our customers CRM to measure &  track program effectiveness

Social Acceleration

Our specialty is deploying demand creation programs in paid social with our media + creative strategy and process for rapid iteration and learnings

ABM Precision

We have extensive experience in deploying ABM programs to drive awareness and conversion of key target accounts to accelerate pipeline velocity

A Bit More About Megan

People Success = Customer Success = Company SuccessIn addition to reshaping the B2B ecosystem in terms of how companies decide to go to market, one of Megan’s personal visions is to show the world that you can build a successful, thriving company by putting your team and customers first. Kindness, patience, strategic thinking, long term planning and a healthy respect for your team and customers are the differentiators today. I want to redefine what it means to build a business. We are not just here to maximize profit above all else and at the expense of our values. We are here to create a Talent Destination, where people will do the best work of their lives, grow professionally and personally and positively impact their fellow teammates, their customers and in turn the company – for the benefit of all involved. We will be the model for other businesses to follow that there is a better way.

Balancing Work, Play, and Life

Megan left her native Los Angeles in 2003 and has spent the last two decades building her career and her life in New York. She’s an advocate for healthy work/life balance and works hard to play hard. When she’s not focusing on Refine Labs, Megan enjoys the Long Island coast with her husband and Cocker Spaniel. She enjoys boating, traveling, cooking, reading and is a certified SCUBA diver.