How dotCMS Doubled Inbound Demos and
Elevated Lead Quality in 6 Months
dotCMS is a leading hybrid CMS that lets teams manage content in one place and publish it anywhere - websites, apps, or beyond.
High Intent Demo Request
Drop in Lead Quality
dotCMS had been in the market for nearly 20 years, but marketing wasn't a core focus. When their new marketing leader came in, the team was running isolated campaigns without any real strategy. In a space where differentiation is everything, that approach wasn't sustainable.
“We were engaging in random acts of growth marketing,” they said. “We needed a partner with the expertise to help us start fresh.”
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Refine Labs stepped in and didn’t just start pushing ads. The team helped dotCMS reset their entire demand generation approach. They focused on the fundamentals first: cleaning up reporting, fixing paid media targeting, and rebuilding the inbound engine.
“They brought a modern, data-driven approach to B2B marketing that was both logical and forward-thinking,” said the marketing lead.
Refine also stood out in a few key ways:
The results were immediate and measurable.
Inbound demo requests doubled. More importantly, the quality went up.
“These leads were highly qualified and fit our ICP,” the team said. One sales engineer who had been with dotCMS for almost two decades summed it up best: “I’ve never seen such high-quality leads come through our inbound channel.”
This wasn’t just about lead gen. It was about building a repeatable, scalable growth demand generation engine.
