It’s with deep pride that I share the news that we’ve promoted Megan Bowen to CEO of Refine Labs, and that I’ll be moving into the position of Executive Chairman. This is an important step in Refine Labs’ journey and one that comes with long consideration and careful planning. She’ll start in the new role effective January 8, 2024, and I am so excited for what she’ll do for this company.
Megan joined Refine Labs in August 2020 as Chief Operating Officer (COO) and Co-Owner, and has since been instrumental in all aspects of the growth and maturity of the company. She is a selfless leader who puts the team and company first and always operates with empathy and integrity. Employee engagement and employee satisfaction scores continue to improve every quarter through Megan’s leadership & focused culture initiatives.
Her unwavering commitment to customers ensures we’ll continue to optimize and innovate our offerings to maximize customer value delivery. I’ve had the pleasure of working closely with Megan for the past 3+ years and admire all these special qualities that make her the perfect person to lead Refine Labs in the next phase of our journey.
Refine Labs is on strong footing: we’re in a strong financial position, we have a team of the most talented and dedicated people, and we’ve built the leading revenue-focused B2B digital agency that early adopters are excitedly adopting and thriving. We have a strong leadership team of true experts in their respective fields; and now we have an incoming CEO in Megan who has the talent, drive, and passion to take Refine Labs to the next level.
I love this company more than I can easily express. We have the best customers, the ways we deliver outcomes for customers are the most innovative and most effective in the market, and above all, we’ve built a team and culture that I’m proud to be a part of every single day.
I’ve been running Refine Labs for 5 years. I started the company in my living room in 2019 with one $100/hour client contract. I could’ve never imagined how amazing the company and team would turn out to be. I had no idea then that Refine Labs would become what it is today - a destination for top talent, an influential voice, and a market leader in the B2B Marketing space.
It’s easy in these moments to think back over the past five years and relive the special memories, cringe at the missteps, and just generally stand in awe at how far we’ve come. We found so many big opportunities and simultaneously encountered so many hurdles along the way. But for every challenge we’ve faced, there’s always been a solution. One of my favorite things about Refine Labs is that everyone knows this journey to fundamentally change the B2B Marketing space isn’t going to be easy, and they’re all ready to face these challenges head-on and find solutions. Each new chapter in a company’s evolution presents an opportunity to get better and stronger.
On January 8, Megan will officially be CEO and I’ll be Executive Chairman. We’ve worked on planning and orchestrating this transition for some time now, and many CEO duties have already been transitioned to Megan. I’m fully confident in Megan to take 100% ownership of all CEO duties and lead our talented team into the next phase of our journey in 2024 and beyond. Following the full transition of my CEO duties, I look forward to an ongoing role as Executive Chairman as a key strategic partner to Megan and the company.
I want to thank each and every one of you for hard work and dedication to Refine Labs, our customers, and our mission to fundamentally change how B2B companies execute Marketing. I look forward to the new heights we’ll reach with Megan at the helm.
