By shifting from outdated lead generation tactics to modern demand generation strategies, we’ve helped 300+ mid-market and enterprise B2B SaaS companies with $50MM+ ARR grow and adapt to today’s buyers.
We specialize in crafting and executing performance-driven digital strategies to improve every aspect of your marketing efforts from brand awareness and demand to key account expansion.
The way we buy has changed. B2B buyers rely on social media, digital communities, and peer recommendations long before engaging with a sales team.
But many B2B SaaS companies are stuck in outdated marketing models that create inefficiencies:
To succeed today, companies need to tailor their marketing strategies to buyer behavior and focus on driving profitable, efficient growth.
We lead the shift from traditional lead gen to demand gen. Our approach ensures your marketing aligns with today’s buyer behavior—creating demand, not just capturing it.
We optimize your ad spend across paid search and social to capture high-intent prospects, increase engagement with the right accounts, and drive measurable results.
From ideation to execution, we seamlessly integrate with your team to execute campaigns that generate qualified opportunities and drive real revenue growth.
Revenue, pipeline quality, sales velocity, and cost efficiency—these are the metrics that drive success. Our mission is to move them in the right direction.
Just ask our clients, who have increased qualified pipeline by an average of 50% in less than 12 months.
Reduction in customer acquisition cost
Reduction in cost per sales qualified opportunity
Increase in win rate
“Refine Labs helped us shift from traditional lead gen to metrics that truly drive business impact… comparing H1 2023 to H1 2024, we saw a 46% increase in hand raisers and a 59% growth in HIRO pipeline.”
“Working with Refine Labs, we were able to establish the structure we needed for long-term success. We saw our inbound demo requests double without any dip in quality. Most importantly, these leads were highly qualified and fit our ICP. As one of our sales engineers, who’s been with dotCMS for nearly two decades, put it: “I’ve never seen such high-quality leads come through our inbound channel.”
"Since the beginning of our time with Refine, we've had an 83 percent increase in HIROs. That’s an 80% increase in HIRO pipeline, which is the best opportunity generation Splash has had to date. It's been really exciting for the whole organization."
"Picking the right partner at the time was really important to our early success. Working with Refine Labs was one of the first initiatives I prioritized, focusing on brand and demand creation. Refine Labs was progressive in nature, questioning what was in place in most organizations and driving the transformation required for growth."
