Build a Modern Demand Engine with The Vault

The Blueprints to Creating a Modern Marketing Strategy

Prior to starting a new role leading marketing for a Series B startup, I used The Vault to prepare for and build a 30/60/90-day plan. It allowed me to hit the ground running at lightning speed. In my first three weeks, we corrected our HubSpot infrastructure, set up the right level of reporting, pivoted from lead generation to demand generation strategy, aligned with leadership, and were ready to present our analysis at the first board meeting. My team iss now added to The Vault so we can collaborate and start implementing the program playbooks and growth experiments to drive and capture demand. The Vault is invaluable for our team, and the Slack community has been phenomenal.

The Equivalent of Adding a 6-Figure Employee to Your Team

We’re all working under tighter budgets than in previous years. We need to do more with less. For the investment in The Vault, you’re getting the quality of a 6-figure employee. That’s how I looked at it. We’re getting a 4x on our investment. To bring someone in with this breadth of experience, you’re probably talking about a few roles, so you’re doing it at a fraction of the cost. It’s a worthwhile investment even if you have to cut back on certain things to make this happen especially if your goal is to create real demand this year.

Your Secret Weapon to Career-Boosting Content in One Place

I’ve been consuming content from Refine Labs for a while, but to have it systemically presented all in one place is like a secret weapon! Plus, the member-only events/workshops and Slack community are my go-to's for direct access to the greatest minds in marketing at Refine Labs and other member companies! Becoming a member is probably the best thing I've done for my career, and because the IP library and community are ever-expanding, I'm sure it will continue to be for years to come!

A Trusted Go-To Resource

The Vault is my go-to trusted resource for just about anything I do in my role, particularly reporting, strategy, and implementation. The IP in The Vault is extremely thorough and wide-reaching, and the additional support from The Vault team is priceless. Anytime I start a new project or come up against a new challenge, I go straight to The Vault to find my answer.