Revenue R&D | Stop the Revenue Chaos

Stop the Revenue Chaos with Revenue R&D

Revenue R&D is the scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.

From Concept to Fully Integrated:

RESEARCH

Plan & Discover

Phase 1

Experiments

Launch new experiments into market with proper data collection and analytics

Phase 2

Positive Signals

Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production

Phase 3

Repeatability

Prove results through replication, noting repeated positive signals, including consistently driving HIRO pipeline month-over-month

Phase 4

Operationalize & Scale

Situate the processes, talent, technology, and analytics for consistently executing successful programs at scale

Phase 5

Fully Integrated

Integrate proven revenue programs that drive pipeline from Day 1 into your company for your team to operate, monitor, and optimize

MONITOR

Optimize

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Infrastructure
Research
Development
Commercialization

Why Revenue R&D is Critical Now

Innovation cycles are accelerating

Customers control the buying experience

Measurement complexity outpaces knowledge

Incrementalism and risk aversion are less effective

1990’s to ~2016

Analog Buying Era

Previously there were fewer sources of information. Buyers spent more time with vendor representatives to gather information that they now obtain through other third party sources.

Innovation cycles are accelerating

Customers control the buying experience

~2016 to ~2020

Website Era

Access to information across the internet and ability to complete the entire buying process/evaluations independently changes dynamics.

Measurement complexity outpaces knowledge

Incrementalism and risk aversion are less effective

~2020 to Today

Dark Social Era

Hyper connection of B2B peers through digital channels like social networks and communities scales advocacy, sharing and consumption of content, and other forms of word of mouth.

When was the last time you launched a successful revenue program?

The reality is most companies don't have a *process* to develop new revenue programs and manage existing programs to fuel sustainable growth.

Instead, they find themselves in the midst of Revenue Chaos: the never ending pursuit of MORE and NEW initiatives with the hope that something—anything—will work.

Leads
SDRs
Ads
Sales Reps

NEW

Technology
Agency
CRO
Growth Marketer

Your World with Revenue R&D

Align executives, investors, and your company on what is and isn’t working across all revenue programs.
Create a culture of innovation that goes from initial experimentation through commercialization.
Improve decision making by unifying your revenue organization on a common CRM data standard.
Build confidence that your revenue engine can deliver sustained growth.
Integrate proven revenue programs that drive pipeline on Day 1 with positive return on investment.
Deliver on your financial goals and dominate your category.

Holistic view of all revenue programs while creating space for innovation

Take a systematic approach for managing revenue development from initial experiments through to fully integrated revenue programs that are major contributors to your company’s growth.