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For years, revenue teams have approached revenue, goal-setting, and budget planning in a way that's siloed, clunky, and ineffective. Traditionally, goals are set via a top-down approach siloed by...
Now, more than ever, companies need to know what’s driving revenue and what’s not. Nailing these insights is critical to create a successful revenue plan. For the first time, Refine Labs is unlocking...
Refine Labs' is sharing the step-by-step guide to their unique approach to paid social, which has been validated over years of observation, experimentation, and execution at scale, resulting in...
A Refine Labs data study confirms that sharing information through a personal LinkedIn profile drives 2.75x more impressions and 5x more engagement when compared to a company profile. This study...
Refine Labs is challenging the traditional department-focused approach to understanding pipeline activity with its new measurement principle, Pipeline Sources. Companies that categorize their leads...
A Refine Labs data study concluded there was a 90% measurement gap in what software-based attribution is claiming versus what first-party customer-led data is showing. Specifically, “dark social”...