Creative Specs

Facebook/Instagram Image Specs

We need at least 3 different images for use in ads on Facebook.

In-Feed Specs:

1:1 aspect ratio (square)
min 600px X 600px (Recommended resolution: at least 1,080 x 1,080px)

Instagram Story Specs:

1080 x 1920px

Images with people in them tend to work best, but it's preferable to be able to use a few different options.

Facebook Video Specs

4:5 preferred (or 1:1)

Video Specs:

Video Feed

Video length: 1 to 120 seconds

Aspect Ratio 1:1 (Square)

Format: MP4

Maximum video file size : 30MB

Recommended resolution: Upload the highest resolution video available

Stories

Video ratios: 1.91 to 9:16

Maximum video duration for playable ads : 16 second(s)

Format: MP4

LinkedIn Sponsored Content - Single Image Specs

• JPG, GIF, or PNG file 5MB or smaller.
• Animated GIF images are converted to static GIF images when uploaded.
• The maximum image size is 7680 x 7680 pixels.

• Images less than 400 pixels wide will display as a thumbnail image.
• Horizontal, square, and vertical images supported. Aspect ration 1:1