Clients

VapothermLink

INDUSTRY:

Medical Device

OUR ROLE:

Revenue Operations, Growth Marketing, Buyer Enablement

New customer acquisition is a critical component of Vapotherm’s capital/consumable revenue model. Along with important revenue efficiency improvements, our formula delivered sales opportunities at 242 net new accounts, leading to 76 new accounts acquired each with customer lifetime value (CLV) ranging from $50k to $2MM. The company executed a successful IPO (NSYE: VAPO) in Fall 2018.

Key Projects:

Revenue Operations

Hubspot Marketing Automation with
Custom Salesforce Integration
Enterprise Tech Stack Build Out
Sales Enablement
Marketing/Sales Operations

Growth Marketing

Website Design/Development
Content Marketing
Paid Search
Paid Social
Conversion Rate Optimization

Buyer Enablement

On-Demand Demos
Educational Webinars

Boston Marketing Agency - Vapotherm

Results:

Increase B2B Website Traffic
WEBSITE TRAFFIC TO 60K/MONTH (+685%)
B2B Lead Generation
INCREASED QUALIFIED OPPORTUNITIES BY 15%
Increase B2B Sales Win Rate
INCREASED WIN RATE BY 34%
Increase B2B Pipeline Velocity
INCREASED PIPELINE VELOCITY BY 235%
Shorten B2B Sales Cycle Length
REDUCED SALES CYCLE LENGTH BY 22%

EversoundLink

INDUSTRY:

Consumer Health / Senior Living

OUR ROLE:

Growth Marketing

CAC/LTV is an important metric for Eversound’s recurring revenue hardware-as-a-service (HwaaS) model. We delivered strategic and tactical marketing projects that improved overall revenue engine efficiency. The company raised $5MM Series A financing in Fall 2018.

Key Projects:

Revenue Operations

Hubspot CRM & Marketing Automation
Enterprise Tech Stack Build Out
Sales Enablement
Marketing/Sales Operations

Growth Marketing

Website Design/Development
Content Marketing
Paid Search
Paid Social
Conversion Rate Optimization

Boston Marketing Agency - Eversound

Results:

Increase B2B Website Traffic
WEBSITE TRAFFIC TO 12K/MONTH (+1500%)
B2B Lead Generation
INCREASED QUALIFIED OPPORTUNITIES BY 137%

FiretraceLink

INDUSTRY:

Industrial Safety

OUR ROLE:

Revenue Operations, Growth Marketing

Firetrace is the market leader in fire protection for industrial businesses and assets. Our focus on revenue engine optimization improved sales/marketing alignment and drove more than $4.5MM in new pipeline within the first 60 days.

Key Projects:

Revenue Operations

Hubspot Marketing Automation
Marketing/Sales Operations
Attribution, Data & Insights

Growth Marketing

Content Marketing
Paid Search
Paid Social
Conversion Rate Optimization

Boston Marketing Agency - Firetrace

Results:

Best B2B Lead Generation
INCREASED QUALIFIED OPPORTUNITIES BY 23%

Party HeadphonesLink

INDUSTRY:

Consumer Technology

OUR ROLE:

Revenue Operations, Growth Marketing

Recently under new ownership, Party Headphones engaged with us to drive increased lead volume and revenue engine efficiency. Our Adwords paid search campaigns delivered 458 new sales leads within the first 30 days.

Key Projects:

Revenue Operations

Hubspot Marketing Automation
Marketing/Sales Operations
Attribution, Analytics & Insights

Growth Marketing

Paid Search
Conversion Rate Optimization

Boston Marketing Agency - Party Headphones

Results:

B2B Lead Generation Companies
INCREASED QUALIFIED OPPORTUNITIES BY 150%
B2B Sales Process Optimization
INCREASED WIN RATE BY 35%
B2B Sales Operations Consulting
REDUCED SALES CYCLE LENGTH BY 48%
Increase B2B Pipeline Velocity
REDUCED COST PER ACQUISITION (CPA) BY 59%

Let’s grow.

Ready to see how Revenue Engine Optimization can accelerate growth for you? Let’s chat! You’ll work directly with our founders to learn how our formula can help you:

  • Accelerate Pipeline Velocity
  • Reduce Customer Acquisition Costs
  • Reduce Sales Cycle Lengths
  • Dramatically Improve Marketing ROI